Hello!
I’m Florencia
I creative direct and concept photography + video for brands. I’ve lead and built inspiring teams that create award winning work for 15 years.
I believe strong storytelling can inspire empathy and representation promotes self worth. My creative goal is for the audience + customer to see themselves in the work I do. After all, what’s good for people can also be quite good for business.
Consider the Image interviewed me once...
Say hello at florencia.rolandelli@gmail.com + @ffllorenciiaa
Past
Abercrombie + Fitch
American Eagle
Refinery29
Bergdorf Goodman
Time Inc.
Levi Strauss & Co
Urban Outfitters
Saks
Branded Clients
Adidas, AmorePacific, Bliss, Bloomingdales, Clear Eyes, Converse, Calvin Klein, Coach, Covergirl, Dyson, eos, Gap, Gucci, Google, H&M, Keds, Lane Bryant, Maybelline, Macys, Madewell, Nordstrom, Nars, Neiman Marcus, Puma, Revlon US/ Canada, Saks 5th Avenue, Stuart Weitzman, Sephora, Sam Edelman, Saks, Target, Tumi, Vera Wang & More
Credits
I directed the imagery found on this site but in no way created it all on my own. Fantastic crews made up of stylists, hair stylists, makeup artists, set designers, photo, video teams, casting directors, producers and production teams all bring the vision to life. Crew credits in corresponding links. Always happy to make a recommendation or an introduction.