American Eagle E-Commerce: Creative Refresh

Starting in May 2020 (and continuing to evolve), AEO’s e-commerce aesthetic became more elevated. Formerly more traditional e-commerce, the creative shifted to a brighter and more optimistic look to reflect the young customer base. The imagery became more editorial with considerate styling details, dynamic framing and younger casting which allowed for a more emotional connection to the customer.

Photographer: Andrew Schauerte